In 2019, a study by Nielsen found that 60% of Americans are interested in learning more about blockchain technology. Another recent study showed that 55% of millennials will have no choice but to work on their own time as they’re pushed out by automation and AI. This means there’s never been a better time for thought leadership experts to understand how these new technologies can be used in your business or industry.
The “thought leadership” is a term used to describe the process of creating, developing and communicating ideas. In 2022, there will be 14 transforming thought leadership statistics.
Statistical evidence may be used to determine the value of thought leadership.
We can discover all of the important data on thought leadership in this page. COVID-19 statistics, decision-makers, the future of thought leadership, and more are among the topics covered.
Put your seatbelts on and start reading!
Statistics on Thought Leadership (Editor’s Pick)
- After COVID, 66 percent of decision-makers say their thought leadership has improved.
- 50 percent of thought leadership provides important insights to 77 percent of decision-makers.
- Thought leadership is important to 58 percent of decision-makers.
14 Stats on Thought Leadership
1. Nearly nine out of ten decision-makers believe that thought leadership may help them improve their opinion of a company.
According to the 2020 Edelman-LinkedIn Thought Leadership Study, 88 percent of decision-makers believe thought leadership has an impact on their opinion of a company. Furthermore, 48% believe that thought leadership influences their purchase choices.
Edelman-LinkedIn is the source of this information.
2. Only 17% of respondents say the majority of the thought leadership they read is excellent or very good.
In the Edelman-LinkedIn poll, less than two-fifths of respondents (17%) stated the majority of the thought leadership they read is very good or exceptional. This tells us that thought leadership content isn’t the only thing that matters. It’s also critical to ensure that the thought leadership content is of high quality.
Edelman-LinkedIn is the source of this information.
3. 66 percent of decision-makers believe the epidemic has increased the quantity of thought leadership in the marketplace.
More than six out of ten decision-makers (66%) believe the rise in thought leadership in the marketplace is linked to the continuing pandemic in 2021. According to a survey of 3,593 worldwide business leaders from various sectors and organizations of all sizes, this is the case.
Edelman-LinkedIn is the source of this information.
4. Around 38% of ultimate decision-makers believe the market for thought leadership material is oversaturated.
Nearly four out of ten (38%) ultimate decision-makers believe the market is oversaturated with thought leadership material, implying that there is more than they can manage or absorb.
Edelman-LinkedIn is the source of this information.
5. More than half of C-Suite executives (51%) say they spend more time reading thought leadership now than they did before the outbreak.
In comparison to before the pandemic, 51% of C-Suite executives believe they are now spending more time on thought leadership than they were before the outbreak. Furthermore, 54 percent of decision-makers and 48 percent of C-suite executives claim they consume thought leadership for more than one hour every week.
Edelman-LinkedIn is the source of this information.
6. Less than half of the thought leadership material consumed by decision-makers provides them with useful information, according to more than seven out of ten decision-makers.
According to studies, the majority of thought leadership material does not provide decision-makers with useful information. In fact, 71% of them believe that less than half of what they read provides useful information.
Edelman-LinkedIn is the source of this information.
7. If the thought leadership material does not capture their interest inside the first minute, more than half of customers (55%) will go on.
Thought leadership content does have an impact on purchasing decisions. For example, 55 percent of consumers responded that if the thought leadership material does not grab their attention within the first minute of reading, they would move on.
Edelman-LinkedIn is the source of this information.
When they hadn’t considered the organization before, 8.45% of decision-makers asked a creator of thought leadership material to propose a project.
According to Edelman-LinkedIn, 45 percent of decision-makers provide thought leadership content creators the opportunity to submit a proposal. Furthermore, more than 60% of C-suite executives say they are prepared to pay a premium for companies that develop thought leadership with a clear vision.
Edelman-LinkedIn is the source of this information.
9. Nearly 60% of corporate decision-makers feel thought leadership influenced them to create a brand for their company.
Thought leadership may persuade the audience to conduct business with the organization. According to iResearch Services, almost six out of ten company decision-makers feel thought leadership is what made a brand successful.
iResearch Services is the source for this information.
10. After reading strong thought leadership material from the brand, over half of C-suite executives (47%) say they share their personal contact information with salespeople.
While almost half of C-suite executives (47%) say they would share personal contact information with sellers, just 39% of sellers and content producers feel their thought leadership helps them generate leads.
Edelman-LinkedIn is the source of this information.
One-fifth of decision-makers chose a company based on thought leadership.
More than half of decision-makers (58%) chose a company based on their thought leadership when making a purchase. Only 26% of sellers, on the other hand, believe that thought leadership is directly responsible for conducting business.
Edelman-LinkedIn is the source of this information.
12. 55% of decision-makers consider thought leadership as a criterion for evaluating company opportunities.
According to the thought leadership data, more than half (55%) of decision-makers evaluate businesses based on thought leadership. Furthermore, firms who do not have a strong thought leadership presence are eliminated.
Edelman-LinkedIn is the source of this information.
13. Seventy percent of people believe companies can be thought leaders just as well as individuals.
According to Survey Monkey, seven out of ten respondents feel companies can be just as good at thought leadership as individuals. Furthermore, 77% believe that thought leaders do not need a large number of social media followers.
Survey Monkey is the source of this information.
14. Nearly nine out of ten respondents believe that thought leadership is essential for achieving corporate objectives and goals.
Eighty-eight percent of poll participants believe that thought leadership may help companies achieve their objectives. That means companies must come up with themes that are engaging, effective, and credible. A total of 481 marketers took part in this poll.
Survey Monkey is the source of this information.
The Final Word
Finally, when done correctly, thought leadership has a lot of good benefits on the firm. Poor thought leadership, on the other hand, may have a detrimental influence on the firm. Various leadership data may also reveal how leadership influences company in other ways. Empathy leadership data also reveal how empathy affects workers, leaders, and businesses.
