A New Era of Scalable iGaming Solutions
Soft2Bet is redefining global iGaming expansion with scalable solutions and gamification. Founded in 2016 by Uri Poliavich, the company has grown into a multinational leader with 1,000+ employees and operations across more than 16 regulated jurisdictions.
Soft2Bet’s 2025 approach focuses on delivering fully integrated solutions that make it faster and easier for brands to enter new markets, without sacrificing compliance, content quality, or user experience.
Why Operators Choose Soft2Bet
Launching a new iGaming brand is complex, but Soft2Bet simplifies every stage of the journey. It’s an all-in-one platform that equips operators with the infrastructure needed to compete globally, while also adapting to local nuances.
Platform Highlights:
- 12,500+ Games from 100+ premium providers
- 1M+ Live Sports Events annually
- 220+ Payment Methods for seamless transactions
- Advanced CRM for real-time segmentation and loyalty campaigns
- Integrated Risk Management, including AML and fraud tools
- Multi-language and Multi-currency Support
This modular architecture allows operators to launch quickly, scale efficiently, and customize experiences for regional audiences.
MEGA: Redefining Player Engagement
At the core of Soft2Bet’s strategy is MEGA: the Motivational Engineering Gaming Application. Rather than simply layering gamification onto gameplay, MEGA transforms it into a dynamic user experience that keeps players returning.
Proven Results with MEGA:
- +400% increase in screen time
- +65% growth in net gaming revenue (NGR)
- +50% higher average deposits
- +45% boost in average revenue per user (ARPU)
With quests, level-ups, and achievement-based rewards, MEGA makes gameplay feel more like a journey and less like a transaction, benefiting both players and operators.
Licensing, Trust & Brand Versatility
Operating across borders requires more than a strong platform; it demands credibility and trust. Soft2Bet is licensed in 16+ regulated markets, including Malta, Sweden, Denmark, Italy, Romania, and Ontario. These licenses highlight its commitment to compliance, player protection, and responsible gaming practices.
Its B2C brands, Betinia, CampoBet, ToonieBet, and Quick Casino, serve as in-house proof of performance. Each brand adapts to local market needs, demonstrating how the Soft2Bet framework performs in real-world conditions.
Entering the U.S.: A Strategic Leap Forward
In 2025, Soft2Bet is preparing for a major milestone: entry into the U.S. market. Known for its complexity and state-specific requirements, the U.S. is both a challenge and an opportunity.
U.S. Market Strategy:
- Complete alignment with state-level licensing
- Localized game portfolios to suit regional preferences
- Strategic partnerships with U.S. operators and affiliates
- Full MEGA integration from day one
With its European success as a blueprint, Soft2Bet is positioned to make a significant impact in North America.
Industry Recognition & Future Vision
Soft2Bet’s innovation has earned top honors at the 2025 Global Gaming Awards EMEA, including:
- Executive of the Year: Uri Poliavich
- Platform Provider of the Year: Soft2Bet
- Product Launch of the Year: MEGA
Looking ahead, the company’s roadmap includes:
- Expansion into new jurisdictions
- Development of next-gen engagement tools
- Enhanced personalization and analytics
A Blueprint For Sustainable Success
In 2025, Soft2Bet operates as a platform provider that focuses on scalable technology, player engagement tools, and regulatory compliance. The company’s approach addresses key operational requirements for iGaming businesses seeking to expand across multiple markets.
About the Author
Tammy Ziko is an iGaming analyst with 6+ years of experience in platform architecture, compliance, and digital innovation.
