Google Advertising Payment Guide: List Of Services For Advertisers

Paying for Google Ads is a crucial aspect of any advertiser’s workflow. To ensure a smooth and hassle-free payment process, it’s essential to choose the right service for managing your payments. This guide outlines the key steps for paying for Google Ads and provides a list of popular services that can help advertisers effectively manage their budgets.

How to Pay for Google Ads: Step-by-Step Guide

Step 1: Registering and Setting Up a Google Ads Account

Creating a Google Ads account is the first step toward launching your ad campaign. You’ll need to sign up on the platform and set up your payment details. Once registered, you should specify your payment methods and link your account to your bank account or a virtual card. It’s also necessary to select your currency and country. Make sure to choose the currency you plan to pay with and the country where your company is actually registered.

Step 2: Funding Your Google Ads Account

You can top up your Google Ads account using standard bank cards, virtual cards, bank transfers, or e-wallets. However, the e-wallet option may not be available in all countries.

Virtual cards simplify the process of paying for Google Ads. They allow you to quickly add funds and monitor payments in real-time. They are easy to use across different countries, making them particularly convenient for international ad campaigns. Virtual cards offer higher data security than regular cards since you can instantly block and replace the card in case of suspicious activity. This makes virtual cards the best choice for those who want to manage their Google Ads expenses efficiently and securely.

Create multiple cards with different limits and purposes to easily control spending across various campaigns.

Step 3: Monitoring Expenses and Payments

The analytical tools available in Google Ads enable you to track spending and adjust your budget in real-time. Use these tools to analyze where your money is going and make timely adjustments to your campaign settings. Set up notifications for reaching certain spending thresholds to avoid overspending and maintain control over your budget. Regularly check your account balance to top it up promptly and prevent your ad campaigns from being halted.

Leading 5 Services for Paying for Google Ads

When choosing a service for paying for Google Ads, consider several factors, such as ease of use, fees, and supported funding methods. Below are some popular services that are excellent for working with Google Ads:

1. PSTNET

PSTNET offers credit cards for Google Ads, along with specialized virtual cards for Facebook Ads, TikTok Ads, and many other platforms. The service’s cards are compatible with Visa and Mastercard payment systems and come equipped with 3D Secure technology for additional protection. There are no limits on the number of cards you can issue, providing flexibility in managing your advertising campaigns.

The entire process of working with these cards is designed for maximum convenience. For example, PSTNET offers its own BIN checker, which allows you to discover not only the type of card and its issuing region but also billing thresholds, average monthly spending on the card, and the percentage of approved and declined payments. To manage a large number of cards, the service includes a dedicated cardholder in the browser.

Key Features:

• 25+ Unique BINs from Europe and the US: These ensure minimal risk of payment decline.
• Zero Fees: No fees for transactions, fund withdrawals, or operations on blocked or frozen cards.
• Crypto Funding: Supports 18 cryptocurrencies, including BTC, USDT TRC20, ERC20, and others.
• Standard Funding Methods: SWIFT/SEPA bank transfers, other Visa/Mastercard cards.
• Team Collaboration Tools: Allows task delegation, role assignment within the team, and setting card limits.
• Expense Analytics: Users have access to reports on financial operations.
• One-Step Registration: You can sign up using Apple ID, Google, Telegram, WhatsApp, or an email address.
• 24/7 Customer Support: Instant responses through Telegram, WhatsApp, or live chat.
• Telegram Bot: Receive 3D Secure Codes and service update notifications directly through the bot.

2. Abcard (AnyBill)

Abcard.io, also known as AnyBill, is a service that specializes in issuing virtual cards. Through this platform, you can issue virtual cards for paying for ads on Google, TikTok, and several other platforms. All of the service’s cards work with Visa/Mastercard payment systems.

Users frequently praise Abcard.io for its excellent performance in processing payments on advertising platforms. One of the key advantages often highlighted is the low fees for large volume top-ups. However, it’s important to note that the minimum top-up amount for each card starts at $500.

Key Features:

• 6 BINs from US and Estonian Banks: Trustworthy BINs ensure quick payments on advertising platforms.
• Crypto Funding: Supports card funding via USDT TRC20 and USDT ERC20.
• Standard Funding Methods: Not supported. Balance top-ups are only possible with cryptocurrencies.
• Transaction Fees: Fees depend on the monthly top-up volume and are applied to the following month:
  • 4.5% for top-ups up to €25,000
  • 4% for top-ups from €25,000 to €100,000

• Declined Payment Fees: Fees depend on the overall percentage of declines:
  • €0 for up to 3%
  • €0.20 for 3% to 5%

• Team Collaboration Tools: The service allows you to view all team cards, assign roles, and obtain detailed spending reports for all transactions, including declined payments.
• Expense Analytics: Provides analytical reports on financial operations.
• Registration Process: Registration involves filling out a standard form (first name, last name, email, company name, Telegram handle, country) and account verification through a Telegram bot.
• 24/7 Customer Support: Available through website chat or email.

3. Karta.io

Karta.io issues virtual Visa and Mastercard cards specifically for advertising expenses. All cards provided by the service are prepaid. There is a limit on card issuance — no more than 100 cards per month without incurring additional costs. If the turnover exceeds $40,000, card maintenance becomes free of charge.

Users of the service appreciate the convenience and speed of the card issuance process. They also value the ability to directly top up card balances from advertising accounts.

Key Features:

• Unique BINs from US Banks: BINs are selected individually.
• Standard Funding Methods: Available through bank transfers (SWIFT/SEPA) and top-ups from other Visa/Mastercard cards.
• Unified Account Balance Top-Up: Manage expenses through a single user account.
• Transaction Fees: 1% + $0.50 per transaction.
• Team Collaboration Tools: Users can assign roles based on functional responsibilities and set spending limits for each card.
• Expense Analytics: Reports on all financial operations can be requested.
• Registration Process: Takes no more than 10 minutes.
• 24/7 Customer Support: Accessible via chat on the website.

4. Funcwallet

FuncWallet is a digital platform designed for mass payouts, cryptocurrency storage, exchange, and transfer. It also allows you to issue virtual cards for payments on Google Ads.

However, it’s important to note that transaction processing times and response times from technical support can exceed 24 hours.

Key Features:

• Crypto Funding: Supports USDT (TRC20, ERC20).
• Standard Funding Methods: Visa/Mastercard cards and internal transfers between service users.
• Team Collaboration Tools: Supports mass payments and the creation of additional accounts.
• Expense Analytics: Users can view transaction histories and monitor balances through the platform’s interface.
• Registration Process: Requires filling out a standard form on the website and passing verification.
• 24/7 Customer Support: Queries must be submitted through the contact form.

5. Yeezypay

Yeezypay is a financial service that issues virtual cards with support for Visa, Mastercard, and UnionPay, specifically designed for paying advertising accounts. These cards are well-suited for all popular platforms and are issued by banks in Europe and the US.

The service’s cards come with spending limits and restrictions. Additionally, there are no team collaboration tools or additional card security features.

Key Features:

• Zero Fees: No fees for transactions or withdrawals.
• Trusted BINs: Users have access to five types of BINs from reliable banks.
• Expense Analysis: Spending reports can be requested via a Telegram bot.
• Crypto Funding: Supports USDT (TRC20).
• Registration Process: Done through a Telegram bot, which sends a link to access the personal account.
• 24/7 Customer Support: Available via Telegram.

Conclusion

Paying for ads on Google Ads requires careful selection of a payment service, especially when working with international campaigns. Virtual cards, such as those offered by PSTNET, Abcard.io, Karta.io, Funcwallet, and Yeezypay, provide ease of budget management, enhanced data protection, and convenience across various geographic regions. Utilizing multiple cards with different limits allows for effective expense control and risk minimization. When choosing a service, it is crucial to consider supported funding methods, fees, and available team collaboration tools to ensure optimal fund distribution and the smooth operation of advertising campaigns.

User reviews can offer valuable insights into which services truly meet the needs of professionals. When selecting a card, it’s important to consider not only the technical features and fees but also the practical experiences of other users.