October 4, 2022

When it comes to professional services, the question of how to best grow your business is a common one. And while there’s no easy answer, there are some key factors to consider when making the decision between corporate and business development.

First, it’s important to understand the difference between the two terms. Corporate development typically refers to activities related to the strategic growth of a company, such as mergers and acquisitions, joint ventures, and partnerships. Business development, on the other hand, is focused on generating new business opportunities through sales and marketing initiatives.

So which path is right for your company? Here are a few things to keep in mind:

1. What’s your ultimate goal?

Are you looking to grow your company’s top line or bottom line? If your primary focus is on increasing revenue, then business development is likely the better option. However, if you’re more interested in boosting profitability, then corporate development may be a better fit.

2. What’s your timeline?

Are you looking to grow quickly or more slowly? Business development initiatives tend to generate results more quickly, while corporate development activities can take longer to pay off.

3. What’s your risk tolerance?

Are you willing to take on more risk in order to achieve higher growth? Business development often involves more risk than corporate development, as it typically involves investing in new products or services, entering new markets, and so on.

4. What’s your competitive landscape?

Are you up against large, well-established companies? If so, then business development may be the better option, as it can help you level the playing field. On the other hand, if your competitors are smaller and less established, then corporate development may give you the edge you need.

5. What’s your company culture?

Does your company culture support risk-taking and innovation? If so, then business development is likely to be a good fit. However, if your company culture is more conservative and risk-averse, then corporate development may be a better option.

Ultimately, there’s no right or wrong answer when it comes to choosing between corporate and business development. The best approach is to carefully consider your company’s goals, timeline, risk tolerance, competitive landscape, and culture before making a decision.

Corporate development vs business development

As a business owner, you may be wondering whether corporate development or business development is the right path for your company. Here are five key factors to consider.

1. Your goals

Are you looking to grow your company’s top line or bottom line? If your primary focus is on increasing revenue, then business development is likely the better option. However, if you’re more interested in boosting profitability, then corporate development may be a better fit.

2. Your timeline

Are you looking to grow quickly or more slowly? Business development initiatives tend to generate results more quickly, while corporate development activities can take longer to pay off.

3. Your risk tolerance

Are you willing to take on more risk in order to achieve higher growth? Business development often involves more risk than corporate development, as it typically involves investing in new products or services, entering new markets, and so on.

4. The competitive landscape

Are you up against large, well-established companies? If so, then business development may be the better option, as it can help you level the playing field. On the other hand, if your competitors are smaller and less established, then corporate development may give you the edge you need.

5. Your company culture

Does your company culture support risk-taking and innovation? If so, then business development is likely to be a good fit. However, if your company culture is more conservative and risk-averse, then corporate development may be a better option.